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Copy editing training
Copy Editing Training https://copyeditingtraining.in/copyediting-training-1 Date: 7,8,14,15, june 2019 (28 hours, Fridays & Saturdays) Bangalore Venue: Rehoboth Academic Services Course Description If you are a fresher contemplating to take the plunge into the corporate world or looking for a change in your career and you have a fair amount of writing skills, this course will help you to hone your skills in basic grammar and learn copy editing skills. This in-depth copy editing professional certificate course will make you industry ready and an enviable candidate for MNCs and publishing houses who look for candidates with ample knowledge in copy editing before they hire. You can also take up jobs in the newspaper industry, magazines, and small businesses. If you do not want to take up a full time job, this course will be most ideal for you to project yourself as a freelancer. Our copy editing program consists of a series of dedicated modules covering copy editing fundamentals. Towards the end of the course participants will be able to • Review grammar, spelling, punctuation, style, and readability • Research and verify facts • Spot typographical errors • Edit for style and language • Express ideas clearly and logically while adhering to editorial policies • Preserve the author voice throughout the copy-revision process WHO CAN APPLY? The copyediting program is intended for professionals at all levels in fields, such as publishing, journalism, marketing, management, education, and the social science. Individuals interested in developing specific copyediting skills or updating their abilities to produce professionally written documents in any industry will benefit from the program’s detail-driven approach to copyediting. Eligibility: Participants must be a graduate in any stream and knowledge of basic English grammar is essential. Rehoboth Academic Services is a premium institute since 2013 supporting PhD & Master’s Thesis completion. We offer editing, proofreading, writing, Statistical analysis, Formatting and Plagiarism checking services. We have helped more than 1000+ research scholars across subjects and universities across the globe in the last six years. We don’t have freelancers but have employed full-time writers to write your thesis. Address: Rehoboth Academic Services, # 45, 3rd floor, above Iyengar Bakery, Old Race Course Road, Austin Town, Bangalore - 560047 Phone number: +91-9731988227, 9741871657. www.copyeditingtraining.in www.thesiswritingsupport.com www.thesiseditingsupport.com www.phddataanalysis.com
Writing - Editing - Translating - Bangalore
Social media marketing
In the 21st century, we have seen the shift of paradigm for interaction from offline, or in-person basis to a virtual platform. Interaction is no longer limited by the constraints of physical presence, time, topic, or clash of interest. Virtual platforms have made it possible for people to modify and customize interaction, whilst also keeping intact its pristine form. Doing justice to such a customization, think-tanks around the world have put in their effort and time in developing means to support this revolution. The entire focus of communication is being emphasized on making the online platforms more interactive, and easy to use. We have seen a growth in the number of platforms that have come up just to offer something new. However, recent trends have seen this agenda of social media platforms shift from their pristine form of interaction among people to communication to the mass. Social Media has now become another form of marketing, one that is considered extremely imperative and effective. So what is, ‘Social Media Marketing’? In layman terms, social media marketing is a method of Digital Marketing wherein social platforms are used to convey the message of the marketer. A product is advertised online without any physical existence and provisions are made to buy the same, only to deliver it to the doorstep of the customer. This marketing method had to come into existence because of a lot of reasons. The ideology of traditional marketing methods was to bring the customer to the product. While this was effective to some extent, the modern philosophy of marketing, which has led to innovation in the field, has changed to, “bring the product to the consumer.” Social Media Marketing was devised for this same purpose. It has enabled markets to target the audience where they are present, online. We’ve always known the concept that selling a product requires an audience. If we have an audience, then the product is sold. That is exactly what social media platforms are to marketers these days, an audience. The second reason as to why social media marketing had to come into effect was because of the growing marketing costs. In recent times we’ve observed the sudden growth of start-ups. A small-scale firm that has limited resources but an idea to potentially change the world. Such ideas would be rendered useless if it weren’t for ways to glorify them to the world. Social Media platforms have given exactly that opportunity to these start-ups. The ability to market their brand and sell their products without incurring heavy costs on marketing. These cost-cutting tendencies have ensured that the quality of product being manufactured, or the service being rendered, is the best. That proves the case in point – social media marketing is a necessity for small businesses. But that is not all that this field is restricted too. Social Media Marketing has a wide scope and, of course, a deep impact on businesses of all sizes. Fields such as, ‘Search engine marketing’, and ‘Mobile marketing’ are done with the purpose of gaining leads and securing conversions, it must be noted that social media marketing is not restricted in that scope. While it is true that social media marketing is used in performing the aforementioned tasks, a chunk of companies uses such methods for generating brand awareness. Social media platforms are used with multiple purposes. On one side, we have the individual product being sold; while on the other, ad campaigns are run to create awareness of the brand and generate some buzz. In terms of development, a lot of new features have been added to the current social media interface to make it more friendly in terms of C2C and B2C interaction as well. Some examples of such innovations could be the new, ‘Business Account’ profile that has been developed by WhatsApp. The sole purpose of this is to give a platform to the businesses to contact their customers on an online medium with ease whilst also maintaining the professionalism. WhatsApp business allows organisations to add essential details about their firm right in their profile so that customers don’t have an issue inquiring about them. These details include the address, an about section, and a map direction to the head office. WhatsApp is also considering integrating a catalog feature and a secure buying feature for selected products. This would allow customers to buy directly through WhatsApp without being reliant on offline ways of placing orders. Facebook has also introduced a similar feature by the name of, ‘Facebook Marketplace.’ Social Media platforms, like Facebook, Instagram, Twitter, LinkedIn, and many more, have come a long way when it comes to the way their adverts work. The presentation of all of these advertisements has also come a long way. The cost of advertising has gone down substantially, especially when targeting a larger audience. Each social media platform has been revamped with a particular purpose. While Facebook and Instagram are for B2C dealing, Twitter focuses on B2C as well as B2B, and LinkedIn is solely for B2B. Each platform has been designed in such a way that it allows maximum outreach. While the cost of advertising on Facebook and Instagram is low, LinkedIn is very expensive and is only meant for B2B dealing. While these platforms provide an intuitive way of designing and executing campaigns, they do an equal justice to the way these campaigns are tracked. With the in-depth statistics provided by these platforms, it becomes convenient for organisations to track various aspects that determine the quality of their product. These statistics also help the organisation build up a STP (segmentation-targeting-positioning) approach. Planning posts on Social Media platforms can give firms a huge edge because you can control exactly where the post goes out, the time, the audience, the days, the pace, and so much more. The amount of customization that one can do per post/campaign is simply amazing. While these were the inorganic ways of performing social media marketing on famous platforms, there are some platforms who were built with specific purposes and cater to the needs of only a limited set of people. These platforms, such as Pinterest and Quora, do not offer direct ways of marketing. They are communities among which a firm can choose to build themselves by impressing the people around. These platforms generate leads and advertise your brands’ skills in getting customers. It must be noted that while social media marketing is, in fact, different from marketing, the way of execution of campaigns is the same as the way of releasing an offline advertisement. Proper planning and analysis should be made as to how must one go by posting ads. Each advert, each product caters to the need of a specific set of people. It is necessary to think about the people and launch the campaigns accordingly. For example, an ad campaign with the sharing setting at, ‘word wide’ wouldn’t be beneficial for a product which is available only in India. Another factor to remember would be the timing. For examples, an advertisement for a product that helps cure sleeplessness could be advertised late in the night to reach the targeted segment. Business planning for Social Media Marketing enables marketers in these firms understand the requirements and perform some tests to see what works best. Pre-planning the content and the targeted audience also helps determine if the ad that is to be run is to drive sales for a product up, or just for brand awareness. It must also be noted that certain products should only be advertised on certain social platforms. You must remember that running ads is not the end of the process. The entire team should review the statistics together and understand why certain content works better only in certain crowds. This will help the company plan for future growth and expansion, whilst also reflecting on their weaknesses so that they may work on reducing them. Social Media Marketing is a wide, wide scope of marketing and if used right, it can make you a force to be reckoned with in the industry. Concluding, I think that Rebekah Radice said it the best, “Visual Marketing does not just sell a product or a service – it sells an experience around your brand.”
Writing - Editing - Translating - Bangalore
How soft skills boost your placement prospects
Browse online about the future of jobs and careers, you may find numerous articles on the entry of Artificial Intelligence, automation and the Internet of Things. Despite all the changes expected in the technology domain, which will have an impact on most of the businesses, there are few skills inherent to human beings which differentiates us from intelligent machines. Experts from the industry say that going further it becomes increasingly important to hone soft skills in order to improve placement prospects. In this write-up let’s find out how soft skills can affect careers and how soft skills training improves placement prospects for students. If you are someone who is looking for soft skills training institutes in Bangalore, then we have suggestions for you at the end of this article. Read on to know more. Soft Skills and Placements Soft skills are key to assessing the candidature of individuals during interviews. Thanks to the increasing number of graduates in recent times, organizations are specifically looking for professionals who are not only technically sound but also reflect good attitude, communication skills, emotional intelligence and team play skills. Such attributes can go a long way in the candidates’ career. Helps Uphold Your Resume Today, candidates can easily get help from experts for building resumes. Therefore interviewers are keen about getting to know more about the candidates through the way the candidates presents himself/herself during the interview. Soft skills, therefore are not only important for generating a good first impression, but candidates should also make sure that their strengths and attributes are reflected in the resume as well. Differentiates You from the Rest Soft skills can also help differentiate candidates from the rest by giving him/her a unique personality. Be it in group discussion rounds or during personal interviews, the emotional intelligence, the people skills and the right attitude put forward by the candidate can be one of the key factors that can help him/her get placed. Boosts Career Prospects Soft skills are not only essential for graduates who are looking for placement but is important for all professionals irrespective of the experience level, as they climb the ladder in their careers. Honing soft skills can take professionals a long way during their careers. That is the reason why today there are soft skills training programs for professionals working at different levels in the organization. Depending on their job role and their responsibilities different set of skills may be essential for each employee. Soft Skills Training for Graduates As mostly understood in the past, today soft skills are not merely limited to communication skills. Soft skills include a wide array of skills and attributes that can help graduates be successful in their careers. Depending on the career role and the educational background, there are different training modules for graduates. Enrologies is one of the leading providers of best soft skills training in Bangalore city. The mix of great training curricula, expert trainers and most effective methodology enables Enrologies to offer personality development training for graduates and professionals. Our courses ensure that graduates attend placement interviews with higher confidence and succeed with much ease. Call our counsellor today to know more about the various training programs available for graduates and professionals at Enrologies.
Writing - Editing - Translating - Bangalore
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