In about 7.7 billion of the world’s population, 4.33 billion people are active on the internet.

In other words, more than half of the world’s population is active on the internet.

Over 80% of internet users from around the world have social media accounts.

As the world is turning more and more digitalized, in order to grow the businesses have no other choice but to be wherever their consumers are trying to engage the brand with them in all possible ways.

Social media puts forward great opportunities for businesses to engage with consumers.

Through social media, a business can create brand awareness, build loyalty, deliver better consumer experience, study consumer requirements and deliver better products or services.

In this write-up, you can learn what Social Media Marketing is, what SMM strategy means to a company and how social media marketing company can help businesses achieve their goals.

What is Social Media Marketing?

Social media is a technology platform which enables common people to share information.

The information shared on social media can be personal or professional.

It helps people connect with one another from different parts of the world.

Since it is a virtual forum of people, social media also gives businesses, organizations, the government and groups of people an opportunity to connect with a certain target audience and work towards common interests.

The virtual platform has the power to influence minds. Therefore it is considered to be a great tool for marketing.

Social media marketing is the idea of utilising social media platforms to promote products or services offered by businesses or to spread brand awareness and expand the digital footprint of a company through engagements with the audience.

On average, Indians spend about 2.4 hours on social media every day.

– Global Web Index’s Social Media Trend Report – 2019

What does a Social Media Marketing Agency do?

Social media marketing is a vast domain which has the potential for several purposes for organizations.

Basically, a business can utilize social media as a medium to communicate with prospective consumers and existing consumers and society at large.

A social media marketing agency understands the business and the brand objectives, defines the goals of social media marketing initiatives, designs a plan and works towards content creation and marketing.

Social media platforms also offer huge volumes of data which can be analysed and used to make quick decisions related to marketing campaigns.

Every phase of this process can create value for the business and help achieve its goals be it a lead generation or simply improving brand awareness and better brand positioning.

Web Shark – An Ideal Partner for All Your Social Media Marketing Needs

As a business owner, you may already have several things on your plate.

If you are worried about leads, spreading brand awareness, building loyalty and online reputation management, then you must get in touch with WebShark, one of the leading social media marketing agencies in Bangalore.

We have a team of experts who understand your business and market environment, set goals, build a comprehensive plan to include various platforms such as Facebook, Linkedin, Quora, Twitter and Instagram and work towards campaigns and social media marketing initiatives that are fruitful and serve the purpose of your business.

Connect with our Social Media experts today we together can take forward your business to the next level in the digital space.